About Sitaara

Sitaara is building a trusted parenting companion to help parents understand their children better and navigate the decisions of early childhood with clarity.

We work with leading experts in early child development and use technology to make their knowledge more accessible and relevant to parents.

We’re building Sitaara with the ambition of becoming one of the most trusted parenting brands globally.

The Role

We’re looking for a Marketing Associate who wants to do much more than execute a content calendar.

You’ll work closely with the founders and marketing team on how Sitaara grows — across social media, new content IPs, offline experiences, partnerships and brand experiments.

What You’ll Do

• Help execute and improve Sitaara’s social media strategy

• Build and experiment with new social media formats and brand IPs

• Track what is working and turn insights into new ideas

• Help plan, launch and run offline events and community initiatives

• Identify and execute partnerships with relevant brands, experts and organisations

• Work across content, creators, campaigns and other brand-building initiatives as the company grows

What We’re Looking For

• 1–2 years of experience, preferably in marketing, content, social media or an early-stage startup

• OR strong evidence that you’ve built things yourself — a social account, college community, event, newsletter, creator page or similar project

• Strong understanding of Instagram and social content

• Good writing and communication skills

• High ownership and willingness to execute, not just ideate

• Curiosity about brands, culture, content and why people share things

Who This Is For

We care less about polished marketing credentials and more about hunger, curiosity and the ability to punch above your weight.

This is for someone who wants to build rather than just execute a predefined marketing plan — someone excited to test ideas, learn what works and take increasing ownership as Sitaara grows.

You’ll also get the opportunity to work closely with a group that has held leadership roles across major consumer and media brands including Healthify, Uber, Discovery Inc. and The Better India.

If you want a steep growth path and the chance to help build a consumer brand from an early stage, this is that kind of role.