Privacy Policy - Sitaara

1. Introduction and Commitment

Mareo Steps Private Limited ("Mareo," "Sitaara," "we," "us," or "our") operates the brand "Sitaara" (or "Sitaara Club" / "sitaara.club"). We are a new-generation parenting platform dedicated to simplifying parenthood and bringing back its joy. We are committed to protecting your privacy and being transparent about how we collect, use, and safeguard your personal information in accordance with applicable Indian laws.

2. Information We Collect

We collect information to provide you with a personalized, high-quality service, focusing on holistic child development and parenting support.

2.1 Information You Provide Directly

This includes:

  • Personal details: Name, email address, phone number, and demographic data when you register or interact with our platform.

  • Child Details: Information about your child(ren) necessary for personalizing advice and content (e.g., age, developmental milestones).

  • Transaction details: Information if you purchase any product enablers or subscription services through our platform.

2.2 Automatically Collected Information

  • Usage and Technical Data: Data about your interaction with our platforms, including content consumption (videos watched, masterclasses taken), IP address, browser type, and operating system.

  • Cookies and Tracking Technologies: We use cookies and tracking technologies for enhancing user experience and targeted marketing. By visiting our websites, using our app, or any other owned platforms, you consent to cookies and tracking for analytics through various services mentioned.

2.3 Information from Third Parties

We may receive information about you from our trusted third-party service providers (e.g., payment processors, analytics tools, marketing partners).

3. Consent to Communication and Marketing (Opt-In Clause)

By providing your contact details (including, but not limited to, name, phone number, and email ID) on any Sitaara platform (website, web pages, iOS/Android apps, registration forms, contacting us via WhatsApp/Email/SMS or forms filled on other third-party websites or social media platforms that we use), you are opting in and granting express consent for Sitaara to contact you via these channels with informational, promotional, and service-related communications. This also applies to being part of any WhatsApp groups that are created/managed by Sitaara.

You can manage your preferences and opt out of marketing communications at any time via in-app settings or by contacting us directly.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide personalized parenting advice and product recommendations.

  • To improve our services and user experience.

  • For marketing and retargeting purposes on third-party platforms.

  • To comply with legal obligations.

4.1 Data Use for AI Training and Personalization

We utilize your data, including usage patterns, content consumption, and the questions you ask Sitaara's AI Assistant on the app or web, to improve and train our proprietary models and to personalize your experience. This data will be used in an aggregated and anonymized manner to ensure that no personally identifiable information is used when training our AI models.

5. Data Sharing & Security

  • Sharing with Trusted Third Parties: Your data is shared only with trusted third-party service providers for essential business functions such as analytics, payment processing, and marketing.

  • No Sale of Data: We do not sell your data to third parties.

  • Security Measures: We implement security measures to protect your data from unauthorized access.

6. Event Media and Recording Consent

If you register for or attend any Sitaara offline or online event (such as play sessions, book clubs, or masterclasses), you consent to Sitaara (Mareo Steps Pvt Ltd) conducting recording, photography, and/or videography of attendees, and their children if present. This media may be used by Sitaara for marketing, testimonials, publishing event highlights, and internal business purposes. If you would like specific recordings or images to be taken down, you can contact us.

7. Your Rights

You have the following rights regarding your personal data:

  • Access, Correction, or Deletion: You can request access, correction, or deletion of the data we hold about you.

  • Opt-Out: You can opt out of marketing and promotional communications at any time.

8. Contact Us

For any queries, concerns, or to exercise your rights under this Privacy Policy, you can contact us at: